I struggle with pitches. Just call me Wordy McWordenheimer. When I need to catch your attention, I'd rather do jumping jacks and make bird noises than write two sentences (or less, ugh).
But if you think about it, a lot of things in life are like pitching. Anything could be a pitch if it's trying to grab attention. Consider channel surfing. Your eyes focus on the scene for, what, ten seconds or less, and you make a decision. Buying clothes, yep, that's another pitch. Walk through the store, see something that's a maybe, touch it, hold it up to you, make a decision. That tangerine tank with buttons decorating the straps just pitched you. Advertisements, the smells pumped out of candy stores or Bath and Body Works, the music to which you just can't help bobbing your head when you walk by an Abercrombie. All are meant to entice, to draw you in. Some work, others don't.
And blog post names. If you're like me, you follow a ton of blogs. I subscibe to emails on a few, but mostly, I scroll through Google reader and decide which ones to read based on the title and first sentence. We all pitch to each other on a daily, weekly, monthly, etc., basis. We win some, we lose others. After all, there are only so many 'leisure' hours in the day, and I have to jump on my WIP at some point.
So, how do you decide the names for your posts? Do you go for the shock factor? The hot-topic-of-the-week approach? How about being clever? How well do you play to your audience? What's your pitch strategy?
Sharing is caring, you know. Maybe we can learn from each other on this one. I'll take all the help I can get. Thanks for visiting the Cheetah! :)